TikTok Shop, run like a P&L.
Not a side project.
The Merchant of Record for consumer brands on TikTok Shop, across the UK and all nine EU markets. One partner, accountable for orders.
The work
Creator seeding, affiliate posts, live sessions, unboxings and the fulfilment behind them. A serious channel ships content at feed speed and reads the numbers weekly. This is what it looks like when it runs.
The scoreboard
Illustrative creator footage, licensed stock. Client results live in client reports.
Views are vanity. Orders are the metric. We run TikTok Shop like a P&L: forecast first, compliance before content, and a weekly scoreboard that never lies.
Why now
Four new markets opened in June 2026, and Sell Across Europe now covers the continent from a single registration. The brands that treat this as a real channel, with real operations behind it, are taking the early ground.
TikTok Shop markets live in Europe, four of them opened in June 2026
people across Europe on TikTok every month
European businesses already sell on TikTok Shop
conversion rates in live shopping, the format most European brands have not touched yet
Market data, July 2026: TikTok newsroom and platform figures, not client results.
The playbook
The mechanics behind every JTS channel, adapted to the EU and UK reality of claims law, VAT and ten markets. Pick a phase and see the standards it runs on.
What we do
On TikTok Shop the content is the visible 20 percent. The other 80, legal, logistics, listings and data, is where channels live or die. We run all of it.
We are the legal seller: Seller Center account, VAT registration, EPR obligations, invoicing and settlement. You plug in the product and get a clean B2B relationship with a weekly view of the numbers.
We sell any category TikTok Shop allows. Where claims are regulated, in supplements, cosmetics and food, our depth shows most. Label law and platform policy ship inside every listing, before it goes live, not after the takedown.
We recruit, seed, brief and manage affiliate creators at scale, and we run them as a community, not a contact list: a private creator group, weekly calls, product education and weekly recognition. Creators are picked because their audiences already buy your category.
Proprietary forecasting decides what launches, at what price, with which creators. Every decision traces back to a number, and if the numbers do not clear our bar we say so before anyone spends a euro.
How a launch actually happens
The same operational spine every time. We know exactly what week three looks like, which is why we can promise week seven.
We model your unit economics before anyone touches a camera. If the numbers do not clear our bar, we tell you and stop.
Seller account, VAT, EPR, claim-checked listings, fulfilment wired up. The unglamorous part that everything else stands on.
Samples out, briefs out. We recruit the affiliates whose audiences already buy your category and get first content in review.
Content, ads and live sessions concentrated into one window: enough signal for the algorithm to take the shop seriously.
Double down on what converts, cut what does not, and open the next market on the same operational spine.
Who we work with
If the product converts in person, it can convert in the feed. What is usually missing is not demand. It is someone to run the channel properly.
Any TikTok Shop category, from beauty and home to food and FMCG, in any of the ten European markets. Proven products, real margins, and no social commerce team on your side. That is the point of us.
Decision makers who think in contribution margin and payback periods, not follower counts. You get a channel P&L and a weekly scoreboard, not a monthly content report.
Supplements, cosmetics and food, where claims are governed and most agencies fail first. That is where our compliance depth shows most, and where we win.
FAQ
If yours is not here, it fits in a message. We answer personally, usually within a day.
We become the legal seller on TikTok Shop: the seller account, VAT registration, EPR obligations, invoicing and settlement run through JTS Commerce. You supply the product and documentation, we take on the operational and regulatory load. You get a clean B2B relationship and a weekly view of the numbers.
All ten European TikTok Shop markets: the UK, Ireland, Germany, France, Italy, Spain, and since June 2026 Austria, Belgium, the Netherlands and Poland. Sell Across Europe lets one registration cover multiple markets, which is exactly how we operate as Merchant of Record: one setup, then expansion market by market as the numbers clear, often served cross-border from a single fulfilment hub.
We work on a setup fee plus a performance share of channel revenue, so our incentives sit exactly where yours do: on orders. Every engagement starts with a forecast. If the unit economics do not clear our bar, we tell you, and you have lost nothing but a call.
Product, product documentation (especially in regulated categories), samples for creator seeding, and a decision maker we can reach. The rest, account, compliance, logistics, creators, content, ads and reporting, is our job.
Content without operations does not sell. A viral video pointing at a non-compliant listing with broken fulfilment is a refund machine. We run the whole channel precisely because on TikTok Shop the content is only the visible 20 percent.
TikTok Shop is the spearhead, not the whole engagement. For brands we run as Merchant of Record we also grow the direct-to-consumer side, your own store and social ads, so the demand the channel creates also lands somewhere you own.
A 30 minute intro call. We look at your product, run the first numbers, and tell you honestly whether TikTok Shop is your channel.
Tell us what you sell, or grab a slot straight in the calendar. We reply within a day, usually faster.
30 minutes, straight to the point. We look at your product, run the first numbers, and tell you honestly whether TikTok Shop is your channel.